I like that we can be notified about new emails in our inbox as well! This is great for us because then if an opportunity pops up or email comes out of nowhere (which happens all day long), We're alerted right away so there's no missing them at work/school etc.. The only thing i dislike sometimes are when you get multiple messages within minutes time from different companies but since this has been addressed with their recent updates they do notify me now!! Notifications have become important these days especially being able to receive alerts immediately without having your phone constantly checked by someone else who may not even know what its doing unless asked directly - which takes precious seconds off my life each morning while getting ready haha.