I NEVER write product reviews but I enjoy writing about this watch. I didn't want an Apple Watch because I love the idea of analog hands that still move. But I like tracking health and fitness. This watch gives me everything I want. And it's highly customizable. I had a Misfit Command that broke twice and didn't have that many features. The fossil is superb. The app is easy to use. The presets that let you customize three buttons for different functions are great. You can set any number or presets, so you can basically switch the watch from fitness functions to date and time or environmental functions. I can track different types of workouts. I was also really surprised that you can customize the watch faces, allowing each preset to have its own watch face (monochrome, but still cool). It displays the test messages I get, the arrows glow in the dark, the screen lights up on double click. There's a lot going on in this simple looking watch. I only wish it could be submerged in water. but that is by no means a deal breaker for me. My 13-year-old daughter, who owns an Apple Watch, thinks this watch is much "cooler".
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