The tool is easy to use for both the client and the team. It's been very effective in our marketing automation efforts, allowing us to create multiple campaigns at once and track results with ease. The platform has some limitations when it comes to creating custom landing pages. I would love to be able to have more control over what information is displayed on the page and how it looks. We've used Pyn to create and execute several different marketing programs. They have been very helpful in helping me understand the data that we're collecting and how to best present it to the customer.