I like the ease of use, it's fast to learn how to do all things you need once you get started. You can easily access your data through multiple platforms (Mac/PC) as well. The interface could be better organized in some ways but not too much work to change that. It will take awhile before you get used to it if you're coming from another app, but once you start using it you won't want to go back to any other db editor! We are able to edit our data in a way that is efficient with time since we have so many customers. This also helps us keep track of who has which version when there are revisions being made or customer feedbacks.