The simple interface for creating reports in both Excel & PowerBI which are easy enough even without technical skills or expertise can use them as well! Not much but I have only used this product since few days so cannot compare it's features before that time period too closely :) We needed an analytics tool where we could create our own dashboards using various filters from different sources like Google Analytics/Facebook Ads etc., This was really helpful while building customised reporting tools within Microsoft Teams itself (which makes sense). Also helps us build out more complex queries easily by having multiple tables available at one place along side each other rather than manually writing code over again just because you want another table added into your query!