I like that they are very knowledgeable of SEO in general as well has specific knowledge about our industry or vertical we service with them! They also have some really great people working there who know what it takes to get results for their clients/businesses' websites - which ultimately helps us too because when you're looking at your ROI's (which always matter) every penny counts so having someone trustworthy help make sure those numbers look good can only be seen positively overall :) We've been able solve all sorts issues related specifically around website content creation such things being keyword research & optimization through writing articles geared towards users needs vs keywords alone etc., but more broadly speaking how best do these types work together?