I had one from Walmart and after a few months it stretched SO MUCH I had to put the extra in my pocket. it was useless. THIS BELT IS AS STRONG AS IT WAS, AS IT WAS WHEN IT WAS NEW. (AND I HAVE 0% STRETCH) FOR THE LAST MONTHS I HAD IT). Very happy. I didn't know they were that good. It's almost like a leather belt, but you choose where to attach it, without the "permanent marks" where you might have once attached it, whether you're thinner or fatter!