I bought this pillow for my husband who sweats a lot at night. I think the charcoal probably helps keep the pillow smell fresh, but it's hard to say how long that lasts. The pillow is comfortable, although a little soft for us. We've both had very thick, dense, heavy memory foam pillows, but they just got old and needed replacing, and we've struggled to find just the right ones ever since. This pillow isn't bad, but it's not firm or thick enough for us. I would recommend this pillow because it's comfortable, well packaged (great gift, looks expensive even in the box) and the quality is great. phenomenal. I love the addition of such an advanced concept as charcoal and appreciate the aesthetics of the pillow and packaging and of course the overall comfort. But I would mainly recommend it to people who prefer medium-soft rather than firm pillows.
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