I like that it is easy to use, has built in analytics which allows you see what users are doing with your content without them having any knowledge of how things work internally or who's behind each page/link they're using! It doesn't have as many features yet but does allow us access all we need right now while keeping costs down at this stage :) We've been able to get our marketing team together more easily than before by being connected via one platform rather then multiple spreadsheets - saving time & money.