I love how easily it integrates into our platform; It allows us as an organization at large access historical data. The reporting can be improved however we are able create reports in real time when using this software within Salesforce or HubSpot CRM platforms - would prefer if that functionality was available without having separate tools like Excel open so you could just do things quickly while sitting right next door! We've been looking since inception of new ecommerce initiative/project over 2 years ago now but couldn't find anything worth implementing until recently because most systems were not properly integrated / lacked robustness etc.. So glad we did make switch & implemented soon after release (2 months).