The best thing about this software has been its ability of giving us insights into our customers' behavior through user flows analysis as well as heat maps and clickstreams across devices like desktop or smartphones in order to improve conversions.
It's also very easy for non-technical persons such as myself (or my colleagues) who are not experts at coding but can manage it without any problems! I have no dislikes so far because everything seems quite intuitive when using this product. This tool allows me with ease visualize customer behaviour which helps optimize conversion rates via design improvements.