This is the first lip color I've tried so I don't know how it differs from others. The color is a little lighter/lighter than I expected, although I've read reviews that it's close to a strawberry shade. I wish it was a little darker and more berry, but I get lots of compliments wearing it. I really liked it at the beginning because it went so smoothly and lasted ALL day. I never had to reapply during business hours. However, as the product ages (I've had it for a few months) it seems to lose its grip and become more watery and difficult to apply as it's so watery it runs around my lip. Line. I don't know if the pigment comes off the water or if the pigment stuck to the pen first and was quickly used up. It still colors my lips but is much lighter now and doesn't last more than an hour or two. Still longer than a lipstick but I liked the all day hold at first.
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