Review on Permanent Brights Creme Color Fuchsia by Lisa Becker

My natural color is grey, with some dark blonde hair on the back of my head. I don't use a blonde lift before coloring. I dyed my hair with Ion Purple permanent dye at a 1:1 ratio and let it sit for 40 minutes to ensure it covered the grey. The color is real and long-lasting. I wash it with Ion's Shampoo and Ion's Conditioner, sulfate and paraben free. * note. They sell one that is paraben free. This is the longest fading purple I have found in 25 years of coloring! I definitely recommend this product.