Review on Permanent Brights Creme Color Fuchsia by Lisa Becker
The Longest Lasting Purple Permanent Color
My natural color is grey, with some dark blonde hair on the back of my head. I don't use a blonde lift before coloring. I dyed my hair with Ion Purple permanent dye at a 1:1 ratio and let it sit for 40 minutes to ensure it covered the grey. The color is real and long-lasting. I wash it with Ion's Shampoo and Ion's Conditioner, sulfate and paraben free. * note. They sell one that is paraben free. This is the longest fading purple I have found in 25 years of coloring! I definitely recommend this product.
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