I like that the platform is easy to use. The ability to create an account to track users and their interaction with your storefront in real-time! This allows us to make adjustments at the store level quickly and easily while we are still out in the field. Sometimes it can be hard to get answers from support when you need them most. That said, our team has been able to work out any issues so far as they come up. If you are looking for a simple tool that will help you understand what is going on within your storefront, this is the solution. We're solving the problem of understanding what's happening within the front end of our stores and adjusting accordingly through our A/B testing capabilities.