I like how it's easy to use, has many customization options (which are very helpful if you're not a video editing expert), is able to create ads that look professional in just minutes! It also provides useful reports which allow me to understand better my audience profile with respect to gender/age range etc., so i can make more informed decisions about future campaigns. The UI could be improved - some parts of the interface requires attention from an experienced user since they don't have intuitive visual cues for understanding what each option does or means exactly. For example, when creating custom audiences there isn't any clear indication as to why certain fields would need to be filled out correctly in order to target those people effectively later down the line. When starting up new projects using this tool, we always run into issues trying to figure out who our customers actually are by looking I like how easy it is to create videos with this software. It's not very user friendly, but you can get used to it quickly. The editing tools are pretty basic, so if you're looking for professional video editing capabilities, this isn't the tool for you. If you're looking for quick and easy video production, this is perfect. We use it for our YouTube channel and have been able to produce some great content in a short amount of time.