Review on MagicLinks by Gary Shakeone
Great for building new audiences with minimal effort
The platform is easy enough that even non marketers can understand it. It's also very flexible so you have lots of options when setting up campaigns/promotions etc. I dislike having ads in my feed as i don't like seeing them or clicking on links from there (even if its something relevant). For example - one time we had someone doing giveaways over Instagram who were giving away free stuff! We weren't able to follow this person but got sent loads of spammy posts which was annoying at best. Also sometimes people will try & link out somewhere else without your permission, therefore losing potential business. This isn't always obvious though because most companies are not actively looking after what happens off site unless things go wrong. So be careful about linking elsewhere whilst using ML. They're great at helping build our brand awareness by getting us seen across many different platforms eg Twitter, Facebook Live videos, YouTube content creation, blogs, podcasts, Google Ads, email marketing, webinars amongst.
- Easy for both clients AND staff / admin team
- Flexible campaign set ups including multiple ad sets per post.
- Lots available analytics data points allowing analysis with ease eeg demographic breakdown info such age range vs gender ratioetc along side costings too..great tool!!
- Too much information coming through via DM notifications
- Somewhat difficult layout changes once created
