The ability to create custom playlists with my favorite artists and songs. I like that you have an option for free. It's also good if you're looking for more than one use out of it. Sometimes when I'm listening to something while driving or working at home, I need to switch over to another playlist to keep myself from getting distracted by whatever song is playing. This feature helps me avoid this distraction! Have not found anything about SoundtrackYourBrand that I dislike. If there was nothing I could think of then I'd say overall it has been great so far!! Definitely recommend trying out SoundtrackYourBrand as they are very helpful and easy to work with. We've been able to build our brand through using their platform.