The user interface is very easy for anyone with no technical background at all, it's super intuitive! You can easily understand how everything works from one page (where you need less clicks), by only clicking here or there in each module of your dashboard - which makes things go faster than expected! I have not found anything that could be improved so far about this product/service yet!! It has helped us manage our workflows much better since we created several different types of reports using its tools like dashboards and charts etc., plus also tracking KPIs' improvements over time along many dimensions was really helpful too as well.