I like that it has an easy interface for users who are not technical people as well as those with limited experience in crypto-currencies. It also provides some security features by allowing only certain transactions through their platform. The price could be reduced because there isn't much competition at this time but they have good market research so hopefully they will find ways to reduce costs over time. We use skalelabs to create our own cryptocurrency called 'tronix'. This allows us to build applications using tronix tokens instead of traditional currencies such as bitcoin/ethereum etc..