I like that it is easy to use, has many useful features such as calendars which are very helpful in keeping track of my events! It's not so much about what you can do with this software but more about how well its designed. The product could be improved by adding some additional functionality/features (such as being able to have multiple users) or better customer service from their support team who don't seem to always get back quickly enough when they need help. As mentioned above however we just needed something simple to keep us organized without needing too complicated an interface. This solved our problem perfectly.