I like that it is very user friendly, has many helpful features at its disposal, not too expensive for small businesses who want an effective system in place but are also looking into ways of saving money where possible! There isn't much you can dislike about this product as everything works well together (I have used other programs before such as Outlook/Excel). The only thing i would say was lacking somewhat were some additional modules available within the program itself; however these could easily be added without having to purchase further add-ons or upgrades from third parties. We use our club management tool mainly during sporting events - so we need something simple yet robust enough to allow us to keep all relevant information up to date, easy to navigate through both online & offline media, and allows us to manage multiple clubs across different states efficiently.