I love that this product is vegan and doesn't contain the common chemicals found in most beauty products. And I love that it's accessible. I personally never use waterproof mascara. But even ordinary mascaras from the pharmacy are difficult for me to wash off, which I don't like. Rubbing your eyes too hard is not good. I love that this mascara washes off easily with water. I didn't notice any smearing or "raccoon eyes" with this product. I didn't have any clumps either and it layers very well. The only thing I don't like is the size of the brush. It's quite large and I always get some on the upper eyelid when I apply it, but it comes off easily. I personally think the big sticks are a gimmick. I doubt there would be much of a difference if the wand was the traditional size. Overall, I really love this mascara. It makes my lashes look amazing, but I think I appreciate the soft/natural aspects even more.
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