I like that it's easy for me as an amateur user, but also has advanced features if you're more tech savvy (which i am not). It does take some time getting used too because there are so many options when doing simple things such us copying photos or videos between two accounts/services etc.. But once everything works well with this software then its great! The only thing which could be improved would have been easier access of different account types within 1 application instead having them separate applications - maybe in future updates? Also perhaps adding support other than Instagram into their system egs Youtube / Facebook ect., however they do say "Migration" at least here we can see what else might come later :) For now though just using instagram migration alone makes life much simpler!!