We were looking for a solution to enable us to increase the revenue generated per lead for our affiliate partners. As affiliates are typically paid based on performance they need to understand the value of the traffic and therefore the amount of sales they generate for the business. This was achieved by having them access an API which showed the value of each visitor and how it could be improved. The system allowed us to monitor every aspect of our visitors (including age, gender etc) and then give the appropriate incentive to entice them to complete a purchase. The whole system works flawlessly and has saved us thousands of dollars!