The ability to get insights into our customer data, which is helpful for understanding how customers behave in different markets/segments/functions etc., so that we can improve their experience with us or even develop new products / services. I wish there were more features available at this time of writing this review since it's still an emerging product but the ones currently offered are really good enough to be useful from my perspective as someone who works within Marketing Operations & Data Science Team. It would help if they could add some other tools such as segmentation capabilities (especially those related to KPIs) along side existing tool set like Sentiment Analysis Toolset that already exists. If you're looking into building up your own analytics platform then definitely give them a try! Analytics management has always been one area where manual processes have slowed down business speed especially when managing large volumes of historical datasets across multiple segments - AdTelligent helps address these problems.