The most important aspect of this product is definitely its ease-of-use, so it's easy for non IT users as well as those who are not familiar with technology like me. It also has a very good customer support team which I have been able to contact via email or phone. Also if there is anything wrong in the system, the tech support team solves all my problems within minutes! There isn't much I dislike about this tool other than maybe price point but everything else seems fine. We use this tool mainly due to how convenient it was for our business partner and clients. This enabled them to access their files without having to worry about passwords and security breaches. They can now easily send us files through an online portal and we receive these almost immediately.