The best thing about this software is its user friendly interface, it has everything you need to create professional looking templates in just few clicks! I really like how simple their customer support team was when we had issues with our account or product after purchase. It's not perfect but they are constantly improving so if there is something missing feel free to contact them via live chat feature which makes things easier than writing an email for example. We use this tool mostly because of price (it's very affordable) as well as ease of using. For me personally - nothing specific. Just have fun creating your own unique content by adding different elements from library such as logo etc.