It's easy to use, it has many different modes of operation (including manual) that allow for flexibility in shooting timelapses. The software is very intuitive and allows you to get great results quickly without having to spend hours learning how to do things manually. There are some limitations with certain cameras (Canon 5D Mark III). I am using this tool primarily as an aid when creating time lapse videos where I need to shoot something over multiple days or weeks. This way I can record what happens during those times rather than spending all my free time editing video after the fact.