I like that it allows for multiple store types, allowing me to have an actual website with product pages as well has having my digital storefronts in one place! It is very easy-to use (though there are definitely some quirks), but once you get used them they feel pretty seamless when using other features of imprint genius too - such things being customizing your listings or adding products from outside sources into inventory lists etc.. They also offer integration services which can be helpful if need arises down road--but not required at this point so we haven't had any issues yet working together :) Highly recommend giving their support team/account manager Allison Bairnicholle@imprintsolutionsllc1a time -- she was great throughout our implementation process!! Her knowledge about what each platform does best really helped us understand how all these pieces fit togethter seamlessly rather than trying several different platforms ourselves before finding out.