Prowly helps to centralize your relationships with different media outlets to ensure you connect with the right contacts and share the right info in order to gain exposure. I like the dashboard aspect. It is easy to see what news sources my contacts are interested in. I've been able to send specific pitches straight from the dashboard, so I find this beneficial for my needs. I don't find anything bad about Prowly other than the pricing is a bit pricey. If you are looking for a PR tool that helps you see who is in the game and gives you an easy platform to share info, Prowly is a tool that is effective and easy to navigate. Prowly has helped us gain access to new and diverse media which has improved our overall coverage. I like that it is very easy to use. It's intuitive and simple. I dislike that it doesn't have as many options for customization as other programs out there. If you are looking for an easy way to organize your PR, this is a great program. You will be able to keep track of everything you need to do in one place, which makes it easier to stay organized.