The ability to easily create an email list of people who are interested in our products, which helps us reach out to them much more effectively than other marketing methods we attempted before using this product. It's not as easy to use when you're trying to set your own tracking codes for each individual client or customer so they can be used with Analytics 360 instead of just using tags for general audiences. It would also help if there was some way to export data to Excel files rather than having to download it all at once into something like Google Sheets. We have had success reaching new customers through this program by creating targeted lists within the system that will allow us to send emails directly to those individuals' inboxes.