Review on ClosedOpp by Tay Fair

The ability for us to manage our own campaigns has been very helpful in managing budgets. We can also get insight into campaign performance by tracking keyword spend, ad groups spent, etc which helps identify areas where we could be making more efficient use of budget. Some of the filters are not intuitive (like date range) which makes it difficult to narrow down reporting results, but this isn't something I've really run across too often. It's great if you want to do your own bidding within an account because you're in control of setting bids rather than relying on others who may have different goals. We haven't found any other tool like ours, so we don't know what would work best for other agencies looking at tools like this. If you need visibility over multiple accounts, or need to see how campaign elements impact one another, this works well.