I like that it's easy, efficient and intuitive right from your web browser! It works really well with all my other tools/apps in gmail (such as inbox & search), which is something you can't easily do when using Word or Pages within another application outside of google drive itself. This product could be more versatile but at least so far this has been great. You get what you pay FOR - if u need simple online article writing tool then go ahead otherwise there are better alternatives out their already available such as www.articlesbasewriterproplus.com.