I like how easy it was to setup, as well has being able create multiple streams of ad units so that we can serve ads across many channels at same time with minimal effort or technical training required! Not much but what there IS available now allows me see into my audience's usage patterns which helps direct our campaign strategy accordingly. This gives us more insight about who watch where - when they do etc allowing better targeting by content providers/advertisers. The team at watch with are really helpful, responsive & knowledgable about what they do! They have been very proactive throughout our onboarding process which has helped us get up/"and running" quickly without any issues or delays that we hadn't expected.<br /><i>The integration was simple but effective - it's not something I've seen elsewhere.</ i>.