I left this for an hour and a half. I wanted a light shade - I ordered (70) pink. I have brown hair that turns silver gray. The color held up almost as well on gray hair as it did on lifted (bleached) hair, giving a lovely frosty pink and toning the brown to a warm milky chocolate pink. excellent tones in natural light. Using a color condition to save the color now. My hair is a bit damaged as you would expect but it is very light. nothing but the traditional colors of the box. Cherry aroma, sparkling aroma. Nice. goes away with the second wash. I dyed my hair a lot. I highly recommend this color. I updated the color with a second purchase/order instead of fading it. This time my hair is a bit drier than I would like but again the damage is definitely less than in the box. Also, I got a lot of compliments!
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