I like all of their product features - especially how you can build new widgets very easily without writing any code! But best is that they have lots more products where we are planning to integrate in future as well.
We use it mostly with our existing customers but i feel its value adding across other businesses too if used properly (like tracking leads/customer journey etc). Also integration between different platforms will be easy once using this widget because there exist many integrations available through them which may help us save time while integrating into own dashboard or website platform.- There must some UI improvements so user friendly interface should come out soon along side better support from technical team also would definitely helpful-. If anyone wants quick & simple lead gen tool then go ahead!! You won't regret after testing one week itself :) Have been creating custom forms /wid.