I like that it is easy to use, no need to learn new tools or skills as you can do all your location analysis in one platform with great support from their team! It would be nice if they could add more features such as adding geofences (geo-fencing) so we don't have to rely solely on IP addresses to identify our customers' locations but this has not been an issue yet. We are able to easily track customer movements throughout the day which helps us understand where people spend most time at work each week/month etc.