Much brighter than shown. It's not "pearl pink" (shiny, but pale, like pink pearls). Instead, it's a very light pink. It doesn't match the other materials we use, so we're sending it back. I have attached two photos of this item with really pale pink materials for comparison. As you can see, the light pink looks almost colorless compared to this item. The third photo shows faint blue-purple stains on the cord. The spots are uneven and not just on the outside of the spool - we unwound about a foot of line and the spots were visible all over. The thickness is right but the color isn't. And definitely not pearly pink.
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