This software is very useful for online marketers who want to optimize their content. You can test multiple variations without having to write code or spend time on it. You can also track which variation has performed best. The only thing I dislike about this software is that it takes a few days to get started with. So if you are just starting out, it may take some time before you start seeing results from this software. Using this software, we were able to optimize our content and track which ones performed better than others. The ability to see how each version performs is great! I dislike being able to only test one variation at once. If there are more than 1 option it will not let me change which ones i am choosing until all have been tested. This makes things less efficient for my team as we need to wait longer before seeing results from our changes. Being able to track performance over time has really helped us keep up with trends within our traffic sources (Google) so we can make adjustments accordingly.