I am allergic to many shampoos but I have to try them before I know if they make me sore and itchy. I had none of that with this shampoo and it's so moisturizing I don't need conditioner which saves me money. Also, I don't need a perm, which saves me money. I also love that your company is doing something to help the environment, but in this case I would happily pay more for shampoo if it was an all American product. It's made in the USA but with American and imported ingredients. Because of the ingredients, there's nothing wrong with making it in the US with anything other than American ingredients. Not transporting ingredients worldwide also helps the environment. If you do, this will be the only shampoo I will buy for the rest of my life. But if I don't see this improvement I will keep shopping. I just got my hair cut and the lady noticed that I have a slight natural curl. I spoke to her about the perm because my curls aren't defined enough and it will cost about $80 so now with this shampoo I don't have to do it again. Luckily I already had a natural curl.
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