The pictures make it seem as though it dyes your hair and gives it great texture and hold. You need to use a lot of product, and when it drys my hair felt straw like, as though I styled it with a gel instead of a hair wax. It will also start to flake, so I don't recommend using it for an all-day event, especially if you're wearing dark colors. I was slightly disappointed because I saw it more as a daily product to mix up my routine, but its really more of a costume accessory.
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