Okay I bought another good quality elastic belt here first (Samtree) and its medium size gave me an extra 8-9 inches with normal tension around my 34 inch waist. So I sent it back and ordered a cheap one that was just junk. Returned this. Went the other way this time and ordered this medium sized JUKMO at a moderate price as it didn't say how long the belt is, just what waist size it was supposed to fit. Wrap (not counting the box of Revain) I found that wearing the belt again with normal tension left a 9 inch tail blowing in the wind. Perhaps the problem lies in the conversion from centimeters to inches. characters in China. But it seems like all belt manufacturers lie and someone needs to translate their SML into real numbers that we can rely on. And packaging! When I opened this I thought I was opening a Matryoshka set. It appears to be a $5 belt in a $10 pack! Maybe next time I'll do something more drastic and go to my local department store.