The ability to add new features in real time without having any coding knowledge is one of my favorite things about this software! I love that it's easy for non-technical users too, because they can just use drag & drop or click buttons instead of typing code into their computer every single day - which makes everyone happy :). Nothing really at all; we've been using Genieee since 2013 now so there isn't much more than what was mentioned above (which are great!). We started with only 3 employees but have grown from 20+ people today :).