I like that it allows me to create my own data fields for each variant of an item, as well as being able to set up pricing rules to automatically update prices. The UI is not very intuitive. There are too many steps involved in setting up rules and formulas. It's also difficult to find your way around the app once you've started using it. If you're looking for a better solution than what Excel can provide, this is worth exploring. We use Variantspark to manage our inventory and price multiple SKUs across several channels. This has allowed us to reduce our inventory by over 10% (and continue to grow) without increasing our costs.