It's very simple concept which can be easily understood by anyone with basic knowledge about internet marketing tools such as Facebook ads etc., I've used this tool only once but have heard good reviews from my friends who are working professionally within their respective fields so far! Nothing much at all yet!! But i'm sure there will come up something when we use it more frequently (at least).
Some people might find some difficulty while using certain features due to lack off experience hence making things difficult during day-to-day work flow; however this should not discourage users because if you practice enough then your skills would improve over time eventually leading towards success. This could help any person looking out ways on how social media platforms like facebook works especially those newbies whom don't know what exactly do these mean even after reading tons upon tutorials online without getting results.