I like how easy it was for us as new users (newer than 2 years) in setting up our first account within 5 minutes from signing into their portal! The support team has been great too - they are incredibly responsive if you have any questions or feedback/suggestions regarding something about your site's setup etc., which we've used several times now since launch of ketchup 1 year ago!! Nothing really -- although at this point there isn't much more room left but just keep using all features until everything works perfectly ;) As mentioned earlier above: set yourself some time limit when creating an instance /account so once again no problems here :) We're collecting anonymized visitor analytics via Google Tag Manager without tracking individuals through cookies nor storing IP addresses anywhere except maybe GA Data Studio internally where required by law;.