Bright and reflective. I put several stripes on my mailbox, mail and other items for visibility. They were mounted for about 3 weeks and nothing fell off. Not sure how it will hold up to the weather or how long it will last in the rain/snow. The tape has an adhesive backing and sticks easily to all my plastic and metal surfaces. In general, any tape does not stick very well to rough wooden surfaces, especially when used outdoors. For wooden surfaces like my mailbox and telephone poles I used reflective tape but also took my stapler and stapled the tape to the wooden surface to ensure the tape stayed where I put it even though the glue might fail during use . The future belongs to wood applications.
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