I love AoS products and know most of them are overpriced. However, it's more or less a conditioner in a small bottle and, in my opinion, really overpriced for what it is. I use it in the shower and honestly putting conditioner on my hair and then on my beard is silly. My fault is that I didn't know about it beforehand - I think I was expecting the indelible writing, but when I got it, actually read the instructions and used it, I immediately regretted it. Just use regular beard conditioner instead of buying it - there's really nothing special to justify the "beard only" distinction.
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