I have been working with AdWords campaigns since 2008, so it's amazing how much has changed in that time! The platform is easy enough even if not tech savvy - but there are plenty of resources online or through partners who will be able to guide new users along their way. There used to be an option called "Ad Extensions" which allowed us more flexibility than just choosing between text ads (text only) or image / video ad formats available at present; we could also include 3rd party code such as Facebook connect into our campaign allowing people visiting my clients' websites directly onto social media sites without having to log out first etc., however this functionality seems largely missing now? It was very useful when running SEO-focused accounts because sometimes Google were restricting access to certain pages due to them being deemed'spammy'.