The best part of this product is that it's free, so there are no costs involved for me as an advertiser or publisher! It has been easy for us to connect with each other in order to build relationships through social media marketing campaigns by providing value-based content via influencers (with large followings) who can help drive traffic back into my website/blog posts.
I have seen great results over time from building strong connections within these communities which ultimately lead people towards purchasing products offered online.